Digital marketing for AJC Homes

We were delighted to welcome AJC Homes as a new client here at Mearns & Gill in March 2021 - our main focus being to provide marketing support in order to help convey their key messages and values to the relevant audiences.

The first task at hand was to develop and improve their digital marketing activity, both in terms of adapting the style of their posts and implementing the use of organic and paid social media campaigns to successfully reach the identified target markets.

Before jumping in with both feet, we ran a messaging workshop to understand AJC’s business and to find out what they were trying to achieve through their marketing communications. As a result of this exercise, a number of key messages for the business emerged:

These key messages were then used to launch a digital campaign for AJC, promoting their homes and developments across the North-East of Scotland whilst reinforcing some of their core values. In order to produce a strong digital marketing campaign, it is essential that you accompany your key messages with strong imagery and clear calls to action for your target audience.

The Wellington at South Wolrige Gardens Lane, Chapelton.

A beautiful 2 bedroom detached bungalow built to stand the test of time.

Our Chapelton Showhome remains open by appointment in line with the latest Scottish Government advice.

To find out or make an appointment with our sales team please visit: Wellington at Chapelton

The Connel (Plot 7), a three bedroom end terraced home within our Grandhome development.

Featuring echoes of Georgian architecture with framed windows and front doors, built by craftsmen and women, you can tell it’s an AJC home.

To find out more or book an appointment with our sales team visit: Connel at Grandhome

Our Kinbuck self-contained ground floor apartment is ideally situated within Grandhome, a new pioneering community in Aberdeen.

These two bedroom homes are available with assistance from the First Home.

Fund or Help to Buy schemes for first time buyers or 5% deposit assistance.

To find out more and book an appointment with our sales team visit our website. Link in bio.

#ajchomes #grandhome #aberdeen #newhome #newhomesforsale #newbuildhouse #newbuild

Through Facebook, our paid social media campaign allowed us to target specific audiences for AJC’s posts, whilst gaining the attention of new readers. To increase the visibility of these posts and ensure they were reaching the identified audiences, we implemented the process of audience profiling on AJC’s target market using real member-generated demographic data.

As shown, the results from the campaign have been successful so far and we are looking forward to continuing to grow AJC’s digital presence as a key aspect of their overall marketing communications.