With the aim of developing a new brand and identity, Plant Integrity Management sought our help in transitioning from ‘Plant Integrity Management’ to ‘PIM’. The main facets of the rebrand project were to:
- Retain and refine the existing ‘P’ mark.
- Clarify the primary brand colour and expand the colour pallet to allow for more flexibility and creativity.
The deliverables were a new precision-designed logo, a bolder colour palette, updated fonts and a unique brand strap-line with graphic assets.
The graphic represents of the act of choosing PIM, visually re-enforcing the message.
The arrow moving in the right direction stands for PIM’s engineering quality and excellence, precision and reliability.
As a company’s website is often the first point of interaction with its consumers, it is essential that it reflects their brand identity. After recognising that PIM’s current website didn’t do this, it was decided that a new, appealing and modernised website would be developed. The main goals of which was to demonstrate PIM’s added value through their knowledge-based engineering and to communicate the positive benefits of effective integrity management planning, whilst highlighting the true scale and size of the business.
An accessible yet sophisticated design with a focus on people was adopted for PIM’s Homepage, Services, Products and Conference pages. This also followed on to information pages such as About, CSR, News and Contact Us.
Who better to ask than PIM themselves. We created an interactive section on the website to answer the questions of:
What we do? Why we do it? How we do it? Who we are?
A series of ‘cards’ allow PIM to constantly update the website with stories about their people, case studies, their technology and how they are continually innovating and pushing boundaries. Conveniently collated into specific categories, users have the ability to either view ‘all’ or to choose a category that most interests them.
The end result consists of a very interactive section of the website, allowing the user to explore topics and information that is of particular interest to them whilst promoting the skills and expertise of PIM to anyone visiting their website.
As well as colour coding each category, we also added a ‘clapometer’, to see which articles were of most interest to clients, allowing PIM to create tailor their content even further to meet the interests and needs of their customers.
Have a look at the website for yourself and give your favourite articles some love:
